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Dsl Versus Cable Consumer Attitudes Toward Both

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... Cable or DSL?) The competition between cable and DSL is considered to be of a critical one. The cable is considered superior over the reliability through the DSL. The advocators of cable modems predict the obsoleteness of the DSL as a result of its port on the router. 6. Connect the Internet port, or WAN port, on your router to your cable or DSL modem with a standard Ethernet cable Short, Chris. (03 May 2003) "Cable vs. DSL" Retrieved from http://www.shortfamilyonline.com/t ech/networking/cable-versus-dsl.php Short, Chris. (03 May 2003) "Cable vs. DSL" Retrieved from http://www.shortfamilyonline.com/t ech/networking/cable-versus-dsl.php Accessed on 22 September, 2004 Likewise, many cable and DSL companies offer two different packages for new subscribers. One involves buying the cable ...



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Sources list for DSL VERSUS CABLE CONSUMER ATTITUDES TOWARD BOTH:

Stuart, E.W., Shimp, T.A., & Engel, R.W. (1987). Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context. Journal of Consumer Research 14, 3: 334-49.
Consumer Psychology and Marketing Performance

Directions Fall 1998. ADSL versus Cable Modems. http://www.compasscomputer.com/dir98fal.html. (14 Mar. 1999). p. 5.
Cable Modems and ADSL

Westberg, K.J. (2004). "The impact of cause-related marketing on consumer attitude to the brand and purchase intention: A comparison with sponsorship and sales promotion." Australian Digital Thesis Program, Griffith University. Retrieved February 20, 2005
Cause-Related Marketing

Czellar, S. 2002. Consumer Attitude Toward Brand Extensions: An Integrative Model and Research Propositions, Section HEC 40, Boulevard du Pont-a'Arve, 1211 Geneva 4, Switzerland.
Brand Extension in the Food Industry

Krohn, F.B., Flynn C. "Physicians and consumers conflicting attitudes toward health care advertising." Health Marketing Quarterly, 18 (3/4), 2001: 5-12.
The Influence of the Media

 

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