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Book Report On Managing The Non Profit Organization By Drucker

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... 3. Non-profit organization marketing should be different from profit-making organization marketing by considering the motivation that the organization will earn profits out of their marketing strategies. Non-profit organizations, on the profitability for the organization. This reduced profitability will make it even more difficult for Dan River to emerge informed of the mission and objectives of the organization. This is important because most non-profit organizations . Marketing in Non-Profit Organizations/ Settings 1. Marketing for profit-making and non-profit organizations have certain similarities and differences. Similarities ...



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Sources list for BOOK REPORT ON MANAGING THE NON PROFIT ORGANIZATION BY DRUCKER:

Kaplan, Robert & Moore, Mark (2003) The Public Value Scorecard: A Rejoinder and an Alternative to "Strategic Performance Measurement and Management in Non-Profit Organizations" The Hauser Center for Nonprofit Organizations The Kennedy School of Government
Non-Profit Organizations

Cutt, James, and Vic Murray. Accountability and Effectiveness Evaluation in Non-Profit Organizations. London: Routledge, 2000.
Human Resources for Non-Profit Organizations

Jackson, Alun C., and Frances Donovan. Managing to Survive: Managerial Practice in Not-For-Profit Organisations. St. Leonards, N.S.W.: Allen & Unwin, 1999.
Managerial Skills

Bryson, John M. (1995). Strategic Planning for public and non-profit organizations. Jossey Bass.
McDonald’s

Kotler, P. Marketing for Non-profit Organisations. Prentice Hall, 2nd Edition, 1982, pp.32-36
Marketing Management

 

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