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Snapple Search result for 'Snapple': Paper Excerpts: ... Snapple's products, and were favorites of Snapple drinkers. As these strategies failed Snapple met declining sales and Quaker could not seem to come up with any answers. Triarc Beverages acquired Snapple and was instantly up to the creative challenge of bringing the Snapple brand back to encouraged. Triarc also had the "quirky spirit of the Snapple brand". They had no rigid or set strategy but rather took . How Snapple got it's Juice The article "How Snapple Got it's Juice" by John Deighton explains how different owners managed the Snapple brand during back for more it was then profits. Triarc lack of a traditional marketing strategy was a perfect fit for the Snapple ...
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