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International Marketing Using 4p's On Sports Shoes

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... 4. Burke, K. L. (1989, March). Counseling for performance enhancement. In J. S. Hinkle, Sport psychology: Perspectives **************** ****s r**s****g s******s **** ****s ****s******ss **** ************ **r**d****g, d**s******** **** ****** ******** ************** s******s ******** ****r** ********** to sell a lot of units and at high margins. 6. Develop a detailed marketing mix using the 4Ps (product, place, price, promotion) to appeal to the one market segment Vealey, R. S. (1988).Sport-confidence and competitive orientation: An addendum on scoring procedures and gender ******r** ****s******ss ****s ****s ****** s**r******g****s ****d s****r****s **** s********ss** ******s ******** ...



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Sources list for INTERNATIONAL MARKETING USING 4P'S ON SPORTS SHOES:

Hoang, P.B (1997) "Globalization vs. customization in international marketing" Journal of International Marketing and exporting, 2(1), 67-72
Employees Accepting Gifts

Sheth, J. N. and Parvativar, A. (2001) The Antecedents and Consequences of Integrated Global Marketing. International Marketing Review. Vol 18, No 1, p16 - p29.
International Strategic Marketing

Wood, G (1995) "Ethics at the purchasing/sales interface: an international perspective", International Marketing Review, 12(4), 55-61
Employees Accepting Gifts

Kotler, Philip. Marketing Management. The Prentice Hall International Series in Marketing. Millennium ed. Upper Saddle River, N.J.: Prentice Hall, 2000.
Marketing

JAIN, SUBHASH C. "Standardization of International Marketing Strategy: Some Research Hypotheses." Journal of Marketing 53, 1 (1989): 70-79.
Marketing Challenges

 


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